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Caught in the Crossfire: The Bridge Generation in Cross-Cultural Family Enterprises

An insights article from Dennis Jaffe and James Grubman on the importance of understanding cross cultural exchanges and communication. With the understanding of the Honour-Face-Dignity Model emerging we need to recognise how this works within families and across cultures. A family is also becoming more globalised which can lead to cross cultural issues within a single family unit. This is where the significance of the bridge generation is relevant.

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